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What would the Prophet Muhammad think of the Islamic State group? Not much according to a non-profit US Muslim organisation that launched a poster campaign in the US this week.

Sound Vision used a giant billboard in a suburb of Chicago, saying “ISIS sucks”, quoting the Quran’s “Life is sacred” and signing it “From: #ActualMuslims”.

The Chicago stunt was a hit on the internet, became a most-read article on Reddit and was used by many on Twitter for their own messages that IS was not synonymous with Islam.