Google vs. Apple hypothetical throwdown
They’re the two titans of the tech industry, and they command attention throughout the digital realm the way the U.S.A. and the U.S.S.R. once drove the geopolitical agendas of the entire world. They’ve sparred before, especially on the issue of Android vs. the iPhone. But what if the cold war between these two behemoths got hot? If Google and Apple went to actual war, who would win?
We asked two experts here at Slate to do a little wargaming with me. Tech columnist Farhad Manjoo will play Google. Moneybox columnist Matthew Yglesias will play Apple. Editor Dan Kois will play referee as Farhad and Matt imagine their way through a (totally speculative!) (fictional and not true!) Google vs. Apple all-out-war for world supremacy. Could Google erase Apple from the Internet? Could iPhones control killer drones over Mountain View? How different is Apple willing to think? And how evil is Google prepared to be?
This is some great shit.
As of Oct. 1, 2013 Google has:
Cash on hand: $54 billion
Employees: 45,000
Territory controlled: Several large office buildings around the globe, including the GooglePlex in Mountain View, Calif., the third largest office building in New York, and a $1.6 billion new complex in London. In addition, Google maintains more than a dozen huge data centers around the world, with a total computational capacity estimated to be many times more powerful than the world's best supercomputer.
It’s an unseasonably overcast morning in Mountain View when Larry Page gives the Go command. He does so with a heavy heart. Though the feud with Apple has been escalating for months, Google’s CEO has never given serious consideration to the plan known internally as Operation GhostFruit. Then Apple decided to test him, first by removing Google as the default search engine on the iPhone and iPad, and then—when Google complained to regulators and launched a petition drive calling on Apple to reinstate Google—by blocking Apple devices’ access to Google.com entirely. The iPhone and iPad provide the bulk of Google’s mobile ad revenue. Page has no choice but to go nuclear.
Still, he’s wary of GhostFruit. He understands that it conflicts with everything Google stands for. Indeed, when Sergey Brin first floated the idea, Page wondered if those silly glasses had disoriented his fellow co-founder. GhostFruit calls for a complete, total delisting of Apple and all related results from every Google service. At the flip of a switch, the search page will begin to list the Washington State Apple Commission as the first result for “apple.” People looking for help updating iOS will be asked, “Did you mean IRS?” As GhostFruit’s code penetrates deeper into Google’s servers, it will set up an alternate digital universe in which Apple ceases to exist online. YouTube will censor every Steve Jobs keynote presentation. Image search will delist all photos snapped on iPhones. Gmail will block mail to and from people who use Apple’s devices. Search Maps for “apple store” and you’ll be directed to your local farmer’s market.
But Page suspects GhostFruit will never be fully realized. Because it would instantly imperil Apple’s worldwide brand recognition—its most important asset—Tim Cook will quickly reconsider his aggression, and the whole feud will be called off. “You really sure you want to do this?” asks Eric Schmidt, the company’s cautious chairman. After a long pause, Page nods, then begins to smile. “I’m feeling lucky,” he says.
